{"title":"Vet-Approved Dog Food","description":"\u003cp\u003eOur Purely recipes have been independently reviewed and recommended by a veterinary surgeon, meaning the whole range is officially vet-approved.\u003c\/p\u003e\n\u003cp\u003eFollowing clinical trials, Purely has been found to be pure, simple and easy for all dogs to digest, even those with sensitivities and intolerances. If you're looking for a simple, complete diet for your dog that a vet would recommend, shop Purely.\u003c\/p\u003e","products":[{"product_id":"purely-chicken","title":"Purely Chicken (390g Cartons)","description":"\u003cp\u003ePurely Chicken is a simple, high-protein dog food made with an exceptional 92% high-quality chicken. Designed for adult dogs, this grain-free and gluten-free recipe delivers complete, balanced nutrition with minimal ingredients. It can be fed on its own or mixed with dry food for flexible, everyday feeding.\u003c\/p\u003e\n\u003cp\u003eWith 92% real chicken, this recipe provides a highly digestible source of protein to support lean muscle, energy and overall vitality. Naturally lower in purines, it’s a great choice for dogs requiring a low-purine diet. The remaining 8% is made up of a carefully balanced blend of essential vitamins and minerals, plus water — nothing unnecessary, just what your dog needs.\u003c\/p\u003e\n\u003cp\u003eThis limited-ingredient recipe is ideal for dogs with sensitivities or those that benefit from a simple, natural diet. Grain-free and gluten-free, it’s gentle on digestion while still delivering great taste.\u003c\/p\u003e\n\u003cp\u003eFully balanced and complete, Purely Chicken provides the right levels of protein, fats, vitamins and minerals to support your dog’s daily nutritional needs.\u003c\/p\u003e\n\u003cp\u003eDesigned for convenience, our 390g cartons are easy to open, recloseable, simple to store, and sustainably made using recyclable materials.\u003c\/p\u003e\n\u003cp\u003ePackaging may vary.\u003c\/p\u003e","brand":"naturediet","offers":[{"title":"12","offer_id":54179274654037,"sku":"PR1201","price":21.0,"currency_code":"GBP","in_stock":true},{"title":"18","offer_id":54179274621269,"sku":"PR01","price":31.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/1941\/3589\/files\/imgi_260_FOP_CHICKEN.png?v=1776077050"},{"product_id":"purely-lamb","title":"Purely Lamb (390g Cartons)","description":"\u003cp\u003ePurely Lamb is a simple, high-protein wet dog food made with an exceptional 92% high-quality lamb and a short list of carefully chosen ingredients. Balanced and complete, it’s designed for adult dogs that thrive on simple nutrition, particularly those with sensitivities, and can be fed on its own or mixed with dry food for everyday flexibility.\u003c\/p\u003e\n\u003cp\u003eWith 92% real lamb, this recipe provides a rich, highly digestible source of protein to support lean muscle, vitality and overall wellbeing. The remaining 8% is made up of essential vitamins and minerals, plus water — delivering complete, balanced nutrition without unnecessary extras.\u003c\/p\u003e\n\u003cp\u003eThis gentle, limited-ingredient recipe is grain-free and gluten-free, making it easy to digest and ideal for dogs that benefit from a simpler diet, without compromising on flavour or nutrition.\u003c\/p\u003e\n\u003cp\u003eFully balanced and complete, Purely Lamb provides all the essential nutrients your adult dog needs to stay healthy, active and thriving.\u003c\/p\u003e\n\u003cp\u003eDesigned for convenience, our 390g cartons are easy to open, recloseable, simple to store, and sustainably made using recyclable materials.\u003c\/p\u003e","brand":"naturediet","offers":[{"title":"12","offer_id":54179288580437,"sku":"PR1203","price":21.0,"currency_code":"GBP","in_stock":true},{"title":"18","offer_id":54179288547669,"sku":"PR03","price":31.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/1941\/3589\/files\/imgi_260_FOP_LAMB.png?v=1776077293"},{"product_id":"purely-salmon","title":"Purely Salmon \u0026 White Fish (390g Cartons)","description":"\u003cp\u003ePurely Salmon is a simple, high-protein wet dog food made with an exceptional 92% salmon and white fish, using a short list of carefully chosen ingredients. Balanced and complete, it’s designed for adult dogs and can be fed on its own or mixed with dry food for easy, everyday feeding.\u003c\/p\u003e\n\u003cp\u003eWith 92% fish, this recipe provides highly digestible protein to support lean muscle, vitality and overall wellbeing. Naturally lower in purines, it’s a suitable choice for dogs that require a low-purine diet. The remaining 8% is made up of essential vitamins and minerals, plus water — delivering complete nutrition without unnecessary extras.\u003c\/p\u003e\n\u003cp\u003eThis gentle, limited-ingredient recipe is grain-free and gluten-free, making it easy to digest and well suited to dogs with sensitivities or those needing an alternative to meat proteins. Despite its simplicity, it offers rich, natural flavour dogs enjoy.\u003c\/p\u003e\n\u003cp\u003eFully balanced and complete, Purely Salmon provides the right levels of protein, fats, vitamins and minerals to support everyday health.\u003c\/p\u003e\n\u003cp\u003eDesigned for convenience, our 390g cartons are easy to open, recloseable, simple to store, and sustainably made using recyclable materials.\u003c\/p\u003e","brand":"naturediet","offers":[{"title":"12","offer_id":54179219013973,"sku":"PR1207","price":21.0,"currency_code":"GBP","in_stock":true},{"title":"18","offer_id":54179219046741,"sku":"PR07","price":31.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/1941\/3589\/files\/imgi_260_FOP_SALMON.png?v=1776077181"},{"product_id":"purely-selection-pack","title":"Purely Meat \u0026 Fish Multipack (390g Cartons)","description":"\u003cp\u003eMeat only dog food made with 92% freshly prepared meat or fish, and essential vitamins and minerals to provide your dog with a high meat content, complete meal.\u003c\/p\u003e\n\u003cp\u003eWe gently steam cook our Purely range to retain natural nutritious goodness, making them kind on sensitive tummies and gentle on digestion.\u003c\/p\u003e\n\u003cp\u003eCan be fed as a complete adult meal or served with our dry dog foods.\u003c\/p\u003e\n\u003cp\u003e12 Pack Includes: 12 x 390g meals; 4 x Purely Chicken, 4 x Purely Lamb and 4 x Salmon \u0026amp; Whitefish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"naturediet","offers":[{"title":"12","offer_id":54179292152149,"sku":"PRV12","price":21.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/1941\/3589\/files\/ND_Product-Page-1080x1080_FG_Purely.png?v=1785510095"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/1941\/3589\/collections\/Purely_Vet_Approved.jpg?v=1786550428","url":"https:\/\/www.naturediet.co.uk\/collections\/vet-approved-dog-food.oembed","provider":"Naturediet","version":"1.0","type":"link"}