Natural Dog Food


Choose from our selection of wholesome and healthy meals and treats for dogs, suitable for all dietary requirements, life stages, sizes and breeds.

Our completely natural foods are made with freshly prepared meat and vegetables from ethical British suppliers, and are free from artificial preservatives, colourings, flavourings, cereals, meat meals and animal derivatives.


Feel Good Senior Lite

​Feel Good Senior Lite is the perfect complete nutritious meal for less active, older dogs, or those on a weight loss or management diet.​
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From £25.20

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Feel Good Grain Free Salmon

Sustainably sourced salmon and white fish combined with a selection of wholesome root veggies make this meal a hit with dogs who can’t tolerate grain, gluten or meat proteins.
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From £26.10

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Feel Good Grain Free Chicken

Deliciously nutritious completely grain and gluten free meal with freshly prepared British Chicken and tasty root veggies. Carefully created to provide optimal nutrition from essential ingredients.
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From £26.10

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Feel Good Grain Free Lamb

Full of flavour and natural goodness, Feel Good Grain Free Lamb is made using tender British Lamb and a blend of tasty root veggies.
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From £26.10

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Purely Chicken

​Optimal nutrition from essential ingredients. Specifically formulated for dogs with food intolerances, Purely Chicken is a simple, just meat protein recipe with added vitamins and minerals providing a nutritionally balanced complete feed for your dog.
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From £27.00

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Purely Lamb

A pure meat meal for dogs. Purely Lamb is a simple just-meat protein recipe with added vitamins and minerals giving your dog a nutritionally balanced complete meal.
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From £27.00

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Purely Salmon & White Fish

Purely Salmon and White Fish is specifically formulated for dogs with food intolerances as a simple, just meat protein recipe. This complete meal is nutritionally balanced with added vitamins and minerals to provide optional nutrition from essential ingredients.
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From £27.00

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