General Questions


Find out about our manufacturing procedures, our super special packaging and what makes us different.


Where is Naturediet made?

We make our wholesome, natural dog food at our factory in rural Norfolk.

We’ve been producing our tasty meals since 1976 and have a dedicated team of experts who make sure we manufacture to a very high standard.

We source all our ingredients from the UK and where possible from local farmers. In fact, over 40% of our ingredients are sourced from suppliers in Norfolk & Suffolk.

As an ethical company we always try to minimise our supply chain so that less road miles are incurred and we’re doing our bit to reduce the carbon foot print of our products.


What’s different about Naturediet?

We only use freshly prepared, high quality human grade meats and sustainably sourced fish from ethical British suppliers. We add a generous portion of vegetables grown in our home county of Norfolk and nutritious rice from Suffolk.

We do not use any chemical additives, artificial preservatives, colours or flavour enhancers and we produce our wholesome dog food in small batches.
Our gentle cooking process helps retain nutrients and delicious taste, and our environmentally friendly packaging is so unique that it now has its own patent!

​How do you test Naturediet products?

Naturediet products are manufactured from ingredients which go through stringent quality checks by our quality control department before they are used in our products.

We are inspected every 6 months by AVHLA (formerly DEFRA) who audit our quality procedures and materials. Once our ingredients are approved for use, further quality checks are carried out during each step of the production process right up until the final stage of steam cooking and packaging.

After production, the finished food is passed to our quality assurance team who review product and its contents to check for a high standard of consistency, moisture levels and appearance.

From a palatability point of view, all products are fed to our family of Naturediet dogs. Our staff dogs always get the first taste of any new product developments!

We do not carry out any laboratory testing on animals.


​Is your packaging recyclable?

Our wet food trays are made from special recyclable polypropylene and are therefore recyclable, however not all authorities will take them in your recycle bin so you will need to check with your local council.

If your council will take them then remove the top film, wash out the tray and recycle!

All our dry food bags, treat bags and boxes are completely recyclable.

We also minimise waste by only having one layer of packaging - we could make our packaging a bit prettier by having a cardboard sleeve but this would double the materials which we don't feel is necessary for the environment.


How do you preserve Naturediet?

Naturediet foods are completely natural and we don’t use any nasty artificial ingredients or preservatives in our recipes.

We fill each wet food tray with high quality raw meat and a mix of vegetables and rice. We then seal and steam cook, box and store ready to sell.

We use a special barrier film within the layers of our packaging, which prevents oxygen and organisms gaining entry, keeping the product sterile and naturally preserved.

​Why do you not put Naturediet in a tin?

The cooking process for wet food served in tins, cans and plastic trays is the same. However, we prefer to use tray containers as they are not as deep as the diameter of a can and therefore require a shorter cooking time. Some canned dog food needs to be cooked at a much higher temperature, and for longer, which would decrease the nutritional value.

We therefore gently steam cook our foods using a gentler steam cooking method which retains the nutrients of the high quality raw food ingredients used to make them.

Our packaging is also easy to stack and store, environmentally friendly and is so unique that it now has its own patent!


​How do I store Naturediet?

Unopened Naturediet packs of wet food need only to be stored in a cool dry place away from direct sunlight.

We don’t use any preservatives in our foods and it is our special barrier film packaging that protects the contents and nutrient values.

Our products have a guaranteed shelf life of 15 months from date of manufacture.

Once opened, any unused product can be covered and refrigerated for 48 hours.

You can also freeze any unused, open packs to prevent wastage but please be sure to defrost thoroughly before feeding. As with other foods, freezing can result in a slight change to consistency, generally losing its firmness on defrosting, though this should not affect palatability.

Dry food, as the name suggestions is dry and therefore once opened is suitable to store again in a cool dry place away from direct sunlight.