Natural Dog Food


Choose from our selection of wholesome and healthy meals and treats for dogs, suitable for all dietary requirements, life stages, sizes and breeds.

In all our recipes we only use the best ingredients possible that are sourced from the UK and are human grade quality. We do not use chemicals, colourants or flavourings. All our ranges have a high, pure meat or fish content, and all are freshly prepared.

Purely Dog Food - Lamb 390g

A pure meat meal for dogs. Purely Lamb is a simple just-meat protein recipe with added vitamins and minerals giving your dog a nutritionally balanced complete meal.
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RRP: £27.00. Now £21.60

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Purely Dog Food - Salmon & White Fish 390g

Purely Salmon and White Fish is specifically formulated for dogs with food intolerances as a simple, just meat protein recipe. This complete meal is nutritionally balanced with added vitamins and minerals to provide optional nutrition from essential ingredients.
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RRP: £27.00. Now £21.60

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Fresh Chicken and Rice Complete Dry Dog Food

Made to a super-premium and 100% natural recipe of freshly prepared British Chicken, brown rice, vegetables and a selection of superfoods.
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From £4.99

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Fresh Chicken, Lamb & Rice Complete Dry Dog Food

Freshly prepared chicken and lamb blended with wholesome rice, healthy veg and superfoods. A super premium dry food meal made to a hypoallergenic natural recipe of high grade British ingredients.
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From £4.99

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Sensitive Complete Dry Dog Food: Fresh Salmon and Rice

Ideal for dogs suffering from tummy troubles or skin allergies. A completely natural and gentle meal of freshly prepared salmon, nourishing rice, vegetables and essential vitamins and minerals. Single protein and wheat gluten free.
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From £4.99

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Feel Good Dog Food - Puppy 390g

Feel Good Puppy provides all the protein and nutrients your puppy needs for healthy growth and development.​
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RRP: £25.20. Now £20.16

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Feel Good Dog Food - Puppy 200g

The perfect portion for your small breed puppy. With extra protein to help your puppy grow and develop, Feel Good puppy provides everything your puppy needs for a great start in life.
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From £8.00

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32 x 200g Feel Good Puppy Multipack

The perfect portion for your small breed puppy. With extra protein to help your puppy grow and develop, Feel Good puppy provides everything your puppy needs for a great start in life. This multipack includes 32 x 200g packs.
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RRP: £32.00. Now £24.00

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Feel Good Grain Free Dog Food - Puppy 390g

Freshly prepared British Chicken and Lamb, combined with healthy root veggies provide a tender and tasty meal for puppies. A grain free recipe that is rich in protein to support healthy growth and development and high in calories to fuel your puppy’s endless energy.
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RRP: £26.10. Now £20.88

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Feel Good Grain Free Dog Food - Puppy 200g

Grain Free Puppy is a delicious recipe created without wheat gluten or grain. Freshly prepared with ethically sourced British Chicken and Lamb with carrots, parsnips and potatoes, this tasty meal includes dried egg for an extra boost of nutritious protein.
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From £8.00

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32 x 200g Feel Good Grain Free Puppy Multipack

Grain Free Puppy is a delicious recipe created without wheat gluten or grain. Freshly prepared with ethically sourced British Chicken and Lamb with carrots, parsnips and potatoes, this tasty meal includes dried egg for an extra boost of nutritious protein. This multipack includes 32 x 200g packs.
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RRP: £32.00. Now £24.00

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Puppy-Junior Complete Dry Dog Food: Fresh Chicken, Turkey & Rice

A protein rich, complete food for growing puppies. Freshly prepared British Chicken and Turkey combined with wholesome rice, vegetables and superfoods. High in protein and calories to support healthy growth and development.
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From £4.99

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