Product Questions


Can I feed dry food and wet food together?

You can either feed Naturediet wet food on its own or Naturediet dry on its own. If you prefer to feed a mixture of wet and dry you need to consider the amounts you should feed of each, in order to achieve the balance of calories.

Naturediet dry has been specially developed to complement our wet food and contains the same natural ingredients as our wet food. To make this easier for you we have created a feeding guide which shows you how you can feed 100% wet, or 75% wet and 25% dry and other combinations of percentage.

Please refer to our detailed feeding guides on the Feeding page.


Is Naturediet hypoallergenic?

The term hypoallergenic is often misused in dog food. Hypoallergenic means reduced, below normal or slightly allergenic.

If a dog has food ingredients sensitivity, then the best way to identify the allergy is to feed a diet containing meat or fish ingredients that the dog has not been fed before. It is common for a dog fed on chicken to acquire a sensitivity to chicken, so therefore feeding a diet containing another meat, for example Lamb or White fish, that the dog has not been fed before, would be advisable.

A hypoallergenic approach to feeding your dog is generally to limit the number of ingredients in the food, or a special food recommended by your veterinarian. Also consideration should be given to the quality of the ingredients, meat and animal derivatives, derivatives of vegetable origin could contain many different species or types of vegetables which would not assist in identifying a potential allergy.


How is Naturediet different to other dog foods?

Naturediet menus are produced using only the highest quality natural meats or fish. The meat or fish content is provided from freshly prepared meat or fish which is highly digestible and includes, balanced muscle meat, organ tissue & bone.

Protein derived from meat has a high biological and nutritional value. This basically means that, as an average, our food provides 27g of protein from 100g. Use of meat / fish meals which may contain beaks, skins, feathers and hides provides 100g of protein from 100g, however these meat / fish meals have no biological or nutritional value.

Our food contains all essential and non-essential amino acids, 22 in total required by a dog, 12 are synthesised and 10 have to be obtained from either the ingredients of the dog food or as additives.

Vitamin A, B2, C, D and E are naturally found in our ingredients, however rather than use nasty chemicals such as BHA, BHT, Ethoxyquin, Propyl Gallate to preserve our food we use a combination of tocopherols, vitamin C and vitamin E.

We do not use artificial colourings or flavour enhancers, we don’t need to, our food is very palatable.


What is the protein content of Naturediet Wet Food?

The overall protein content, on an “as fed” basis is 10%. Naturediet Puppy-Junior is 12%, while Naturediet Senior-Lite is specially formulated with a protein content of 8%. Naturediet Fish also has 8% protein. The type of protein contained within Naturediet is of high biological value, derived from high quality meat along with rice and vegetable sources. This type of protein is easier to digest than poorer quality protein sources therefore your pet does not have to consume large quantities of food in order to receive their total protein requirements.

Naturediet Grain Free also has a high biological value derived from high quality meat and increased highly digestible vegetables with the exclusion of rice. The Grain Free range has the same levels of protein as the standard range.


What is the protein content of Naturediet Dry Food?

The overall protein content, on a “as dry matter” basis is 21%. Naturediet Puppy-Junior is 26%. The type of protein contained within Naturediet is of high biological value, derived from high quality meat along with rice and vegetable sources. This type of protein is easier to digest than poorer quality protein sources therefore your pet does not have to consume large quantities of food in order to receive their total protein requirements.


How do I compare the protein levels of Naturediet Wet Food with Naturediet Dry Food?

Naturediet moist food protein levels are calculated on a “as fed” basis and Naturediet dry is fed on a “dry matter” basis.

To compare the wet with the dry you have to convert the moist food to a dry matter basis.

If a moist food contains 72% moisture it will contain 100% - 72% = 28% dry matter. You now have the percentage dry matter of the food which contains all the nutrients.

To obtain the percentage protein on a dry matter basis the stated protein content from the label is divided by the dry matter percentage and multiplied by 100. Therefore, in this example the protein content of the food stated is 10%: 10/28 x 100 = 35% protein on a dry matter basis.

Similarly, for the dry food, the dry matter will be 100% – 10% = 90%. In this example the protein content is 21%: 21/90 x 100 = 23% protein on a dry matter basis.

So the wet food contains more protein on a dry matter basis than the dry food in this example.


What is the oil content of the Naturediet Wet Food?

The fat/oil content within the menus on an ‘as fed’ basis is 8%. Naturediet Fish has a lower fat content at 2% on an as fed basis. Naturediet Senior-Lite has a lower fat content than the standard adult range at 6% to reduce the calorie content of the menu. The fat/oil contained within Naturediet occurs naturally from the meat and fish ingredients. Naturediet contains all the essential fatty acids required to help improve skin and coat condition at the appropriate levels for your pet.

Fat also provides the most concentrated source of energy, capable of releasing approximately double the energy per gram of either carbohydrates or protein. Fats can be stored in the body and are involved in the absorption, transport and storage of fat-soluble vitamins A, D, E and K. Fats and oils help the palatability of pet foods, making the diet more appealing to pets.


How do I compare the oil & fat levels of Naturediet Wet Food with Naturediet Dry Food?

Naturediet moist food oil & fat levels are calculated on a “as fed” basis and Naturediet dry is fed on a “dry matter” basis.

To compare the wet with the dry you have to convert the moist food to a dry matter basis. If a moist food contains 72% moisture it will contain 100% - 72% = 28% dry matter. You now have the percentage dry matter of the food which contains all the nutrients. To obtain the percentage of fat on a dry matter basis the stated oil & fat content from the label is divided by the dry matter percentage and multiplied by 100.

Therefore, in this example the oil & fat content of the food stated is 8%: 8/28 x 100 = 28% oil & fats on a dry matter basis.

Similarly, for the dry food, the dry matter will be 100% – 10% = 90%. In this example the oil & fats content is 14%: 14/90 x 100 = 15% oils & fats on a dry matter basis.

So the wet food contains more oils & fats on a dry matter basis than the dry food in this example.


Does Naturediet contain wheat gluten?

All our standard products are free from wheat gluten. Rice is used as a source of carbohydrate. Naturediet Grain Free is free from all glutens.


Does Naturediet add extra salt to its products?

Naturediet does not add salt to any of its products. All sodium/salt within Naturediet is derived from the natural ingredients used within the product.


Why is your dry dog food more expensive than others?

Our dry food has been developed as a natural food with all high quality ingredients and like our wet food with no artificial additives, colourings, flavour enhancers or preservatives. We use a minimum of 55% fresh meat. We do not use poultry meal which can include any variations of poultry, not just the one on the label, nor meat meal which may include lamb, pork or beef. We only use the meat of the flavour of the product, i.e. Chicken only contains chicken, Chicken & Lamb only contains chicken and lamb. We also do not use meat & animal derivatives or derivatives of vegetable origin.

We do not use corn or corn meal to boost our protein levels, our protein comes from the fresh meat and vegetables. All our products are highly digestible, have a high biological value and high nutritional value.

Historically we have never produced a dry food as we do not believe in adding meat meal to our recipes, we are now able to produce a dry food using only fresh meat. Our products are based on holistic principles, treating the whole rather than the symptom, thus we continue with our theme of no wheat gluten, corn, barley or other ingredients which have low biological value to the dog.

Our aim is to produce a high quality, natural and complete dry food to complement our wet food or to be feed on its own so therefore the price reflects the quality of the food.