Product Questions


Here are a few frequently asked questions on our healthy, natural pet foods to help you understand more.


If there's anything we've missed then our friendly and knowledgeable team of advisors are always on hand to answer any questions you may have on Naturediet products. Just get in touch!




​Can I feed wet and dry food together?

Naturediet wet and dry food meals for dogs can be fed alone or combined.

If you prefer to feed a mixture of wet and dry you need to consider the amounts you should feed of each in order to achieve the correct balance of calories for your dog.

Naturediet dry has been specially developed to complement our wet food and contains the same high quality natural ingredients. To make this easier for you we have created a feeding guide which shows you how you can feed combinations of both wet and dry.

Please refer to our detailed feeding guides on our feeding advice page.


​Is Naturediet hypoallergenic?

Our recipes are made using holistic principles and a hypoallergenic approach. This means we use high quality ingredients and limit the number of ingredients in our foods.

If you have a dog suffering from dietary sensitivities, then the best way to identify the allergy is to introduce a food containing a single protein or a main ingredient your dog may not have eaten before. Our foods clearly state the meat, vegetable and grain content so you know exactly what is in your dogs meal.

It is common for a dog fed regularly on a protein source such as chicken to acquire a sensitivity to it. Therefore feeding a diet containing another meat, for example Lamb or White fish, would be advisable to eliminate the problem.

Also consideration should be given to the quality of the ingredients. Commercial pet foods containing meat and animal derivatives could contain many different species or protein types, which would not assist in identifying a potential allergy.

Did you know that the term hypoallergenic is often misused in dog food? Hypoallergenic means reduced, below normal or slightly allergenic.

​How is Naturediet different to other dog foods?

Our natural dog food is produced using premium quality cuts of freshly prepared meats or fish and a balanced mix of vegetables and nutritious rice.

We source all our ingredients from local British suppliers with the same high standards of ethics as our own.

We use only highly digestible meats which are of human grade quality and include muscle meat, organ tissue & bone.

Protein derived from meat has a high biological and nutritional value. This basically means that, as an average, our food provides 27g of protein per 100g. Dog food which contains meat meal and derivatives (which may contain beaks, skins, feathers and hides) as the protein source provides no biological or nutritional value.

Our food contains all essential and non-essential amino acids, 22 in total required by a dog.

Vitamin A, B2, C, D and E are naturally found in our ingredients, however rather than use nasty chemicals such as BHA, BHT, Ethoxyquin, Propyl Gallate to preserve our food we use a combination of tocopherols, vitamin C and vitamin E.

We do not use artificial colourings or flavour enhancers, we don’t need to, our food is naturally palatable from the pure ingredients we use to make it.


​Why is your dry dog food more expensive than others?

When creating our dry food range our aim was to produce a premium quality, completely natural dry food. The price reflects the quality of the food and the ingredients we use to make it.

Our dry food range has been developed as a completely natural meal with all signature high quality ingredients as our wet food. It contains absolutely no artificial additives, colourings, flavour enhancers or preservatives.

We use a minimum of 55% freshly prepared meat. As a firm principle of Naturediet we never use meat meal, meat derivatives or derivatives of vegetable origin in any of our foods. Neither do we use wheat gluten, corn, barley or other ingredients which have low biological value to a dog.

Our protein comes from the fresh meat and vegetables. All our products are highly digestible, have a high biological value and high nutritional value.


​Does Naturediet contain wheat gluten?

All our foods are free from wheat gluten.

We use rice as a source of carbohydrate in our traditional wet food meals, dry food and treats.

Naturediet Grain Free is completely grain and gluten free.


​Does Naturediet add salt to its products?

Naturediet does not add salt to any of its products.

All sodium/salt within Naturediet is derived from the natural ingredients used within the product.


​What is the protein content of Naturediet Wet Food?

The overall protein content, on an “as fed” basis is 10%.

Naturediet Puppy-Junior is 12%, while Naturediet Senior-Lite is specially formulated with a protein content of 8%. Naturediet Fish also has 8% protein.

The type of protein contained within Naturediet is of high biological value, derived from high quality meat along with rice and vegetable sources. This type of protein is easier to digest than poorer quality protein sources therefore your pet does not have to consume large quantities of food in order to receive their total protein requirements.

Naturediet Grain Free range also has a high biological value derived from high quality meat and highly digestible vegetables with the exclusion of rice. The Grain Free range has the same levels of protein as our standard range.


​What is the protein content of Naturediet Dry Food?

The overall protein content, on a “as dry matter” basis is 21%.

Naturediet Puppy-Junior is 26%.

The type of protein contained within Naturediet is of high biological value, derived from high quality meat along with rice and vegetables. This type of protein is easier to digest than poorer quality protein sources, therefore your dog does not have to consume large quantities of food in order to receive their total protein requirements.


How do I compare the protein levels of Naturediet Wet Food with Naturediet Dry Food?

Naturediet wet food protein levels are calculated on a “as fed” basis and Naturediet dry is fed on a “dry matter” basis.

To compare the wet with the dry you have to convert the moist food to a dry matter basis.

If a moist food contains 72% moisture it will contain 100% - 72% = 28% dry matter. You now have the percentage dry matter of the food which contains all the nutrients.

To obtain the percentage protein on a dry matter basis the stated protein content from the label is divided by the dry matter percentage and multiplied by 100. Therefore, in this example the protein content of the food stated is 10%: 10/28 x 100 = 35% protein on a dry matter basis.

Similarly, for the dry food, the dry matter will be 100% – 10% = 90%. In this example the protein content is 21%: 21/90 x 100 = 23% protein on a dry matter basis.

So our wet food contains more protein on a dry matter basis than the dry food in this example!


What is the fat & oil content of the Naturediet Wet Food?

The fat/oil content within our foods on an ‘as fed’ basis is 8%.

Naturediet Fish has a lower fat content at 2% on an as fed basis.
Naturediet Senior-Lite has a lower fat content than the standard adult range at 6% to reduce the calorie content of the menu.
The fat/oil contained within Naturediet foods occurs naturally from the meat and fish ingredients. Naturediet contains all the essential fatty acids required to help improve skin and coat condition at the appropriate levels for your pet.
Fat also provides the most concentrated source of energy, capable of releasing approximately double the energy per gram of either carbohydrates or protein. Fats can be stored in the body and are involved in the absorption, transport and storage of fat-soluble vitamins A, D, E and K. Fats and oils help the palatability of pet foods, making the diet more appealing to dogs.

​How do I compare the oil & fat levels of Naturediet Wet Food with Naturediet Dry Food?

Naturediet moist food oil & fat levels are calculated on a “as fed” basis and Naturediet dry is fed on a “dry matter” basis.

To compare the wet with the dry you have to convert the moist food to a dry matter basis. If a moist food contains 72% moisture it will contain 100% - 72% = 28% dry matter. You now have the percentage dry matter of the food which contains all the nutrients. To obtain the percentage of fat on a dry matter basis the stated oil & fat content from the label is divided by the dry matter percentage and multiplied by 100.

Therefore, in this example the oil & fat content of the food stated is 8%: 8/28 x 100 = 28% oil & fats on a dry matter basis.

Similarly, for the dry food, the dry matter will be 100% – 10% = 90%. In this example the oil & fats content is 14%: 14/90 x 100 = 15% oils & fats on a dry matter basis.

So the wet food contains more oils & fats on a dry matter basis than the dry food in this example!

My dog has colitis. What can I feed them?

Dogs that are prone to colitis may respond well to a diet which has a high fibre content and is easy to digest. Insoluble fibre in the diet can help slow down the speed that digested food passes through the large intestine, thereby providing more time for water and electrolytes to be absorbed resulting in better faecal consistency.

All Naturediet foods are highly digestible and include dietary fibre.
Dogs that have colitis caused by food allergies or intolerances may improve after changing their diet to our simple, easily digested meals which are wheat gluten free and do not contain any artificial preservatives, colourings or flavourings.
Naturediet Senior-Lite contains a good source of natural dietary fibre, is low in fat and highly suitable for dogs suffering with colitis.
We have many single protein meals in our traditional and grain free wet food ranges and premium dry food range.
Fish is an excellent alternative to dogs who suffer from meat protein allergies. We have two fish based meals – Naturediet Sensitive is made only with salmon and Naturediet Fish contains only ocean white fish.
We choose not to include beef or pork in any of our foods as they are harder proteins for dogs to digest.

​Do Naturediet make a low purine food?

Our chicken and fish meals are suitable for dogs requiring a low purine diet.