Sourcing, Welfare & Sustainability

At Naturediet we pride ourselves on producing a completely natural product, which is why it is important that our ingredients are sourced from local companies with the same ethical values as us and that we consider the environmental impact.


40% of our ingredients are sourced from suppliers in Norfolk & Suffolk who, like Naturediet, are audited by AVHLA re Defra approved.

Our rice is sourced from a company based in Suffolk who have been trading since 1974. They sort and screen the product before sending to us, to ensure we receive only the finest quality ingredients. They are fully approved by the Feed Materials Assurance Scheme (FEMAS).

Our vegetables are sourced from a company based in Watton, Norfolk where they have been processing locally grown, UK vegetables for many years. The company is part of the British Retail Consortium (BRC) and holds organic accreditation.


Naturediet cares about the welfare of the animals used in our menus. When we were not able to ethically source rabbit, we discontinued it from our range.


Our food is manufactured by us in Norfolk, not overseas, reducing the carbon footprint and our staff car share where possible and have joined the cycle to work scheme.

Our factory is geared to saving energy by recycling water and heat during our production and we also use energy saving electrical fittings.

We minimise waste by only having one layer of recyclable packaging. This is a feat in itself to include relevant USPs and conforming to labelling regulations, with the limited space of only the top film. We include not only the best before date on our packaging but also the date and time that every pack of food was produced ensuring even better traceability of every single pack.