Why Feed Natural?

We are what we eat, and so are our pets. However, the diets of domestic dogs are decided for by the hand that feeds them…us!

Here at Naturediet, we believe in responsible feeding by providing a healthy, naturally nutritious diet to our dogs. That means real food ingredients of which we only use freshly prepared meat, fish, vegetables and, in some of our ranges, rice. Our ingredients are all of human grade quality and we include a minimum of 60% meat in our wet food recipes.

Naturediet foods are all formulated to mirror that of a dogs natural, ancestral diet. Therefore our natural food for dogs contain minimal levels of carbohydrate with meat protein being the primary source of energy. Protein provides expendable energy and is used for muscle repair and development, excess protein in the diet will be eliminated rather than stored.

Make the change! Switching to a natural diet can assist with a number of health issues and improve the overall health and vitality of your dog.

Real Food Not Fake Food

As passionate dog owners ourselves, we know how important it is to ensure you're treating your beloved pet as well as you possibly can, whilst providing them with best - most nutritional - natural dog food available.

We’re all aware of the rise in, and risks of, obesity and unfortunately this is now highly prevalent in pets.

As increasing numbers of us become more health conscious to combat obesity in ourselves and our families, we’ve become better at interrogating food labelling to identify the unnecessary additives, cheap ingredients and food substitutes that are often used in processed foods today.

To help you understand more about pet food labelling, and what we don't include in our foods, see our list of banned ingredients below:

Meat Meal

A composition of ground meat, mostly offal, connective tissues and bone, which has been heated at high pressure until nearly all the moisture has evaporated. If it is not specific, i.e. Chicken Meal, then meat meal could be a combination of multiple animal sources.

Meat and Animal Derivatives

Many processed pet foods use meat and animal derivatives which can include by-products such as feather meal, feet and heads. The 'meaty chunks' referenced on the front of pack are anything but chunks of real meat. ‘Meaty’ is the operative word because most contain some meat, permitted derivatives, and are held together with a variety of chemicals, gelling agents, binders and fillers.


This is a slurry of bacterially digested animal or poultry guts, and their contents. This is used as a flavour enhancer in many pet foods, to make otherwise unpalatable ingredients 'tasty'.

Animal & Poultry Fat

Poultry fat and animal fats are rendered fats, which may include used restaurant grease. The grease is usually blended with vegetable fat.

Restaurant grease contains fats which have been heated and reheated to high temperatures, and hence contain trans-fatty acids, which are known to be carcinogenic. Fats rapidly become rancid, so they are normally preserved with chemical preservatives and chemical anti-oxidants. Manufacturers may claim their products are preserved with natural Vitamin E but fail to disclose that the raw materials have been treated with chemical anti-oxidants.

Rice Bran

Rice bran is by no means a bad product, but the rice bran used in pet food manufacture is generally a poor quality product and the remnants of the cattle food industry.

Rice bran contains ‘phytates’ which bind the availability of calcium and phosphorous in the food. The result of this can be that animals fed for long periods on rice bran products can become deficient in calcium and phosphorous. Early signs of deficiency may show as ravenous hunger and eating faeces. The chronic signs of deficiency may manifest as bone or nervous disorders.

Solvent-extracted rice bran is probably the worst. This is a waste product of the petroleum industry. It is a cheap bulking agent may be used in some pet foods. The oil is solvent extracted with BENZENE one of the most toxic hydrocarbons.

Wheat, Barley & Maize

Wheat intolerance and allergies are common in both people and animals. Wheat is not a natural grain to dogs and cats, but can be used as a cheap bulking agent in pet food manufacture.

Vegetable Derivatives

‘Derivatives of vegetable origin’ implies the waste vegetable by products which are not used in the human chain but are amalgamated and processed to a mixture of vegetables.

Bone Meal

Bone meal is often used in large quantities as a bulking agent. This can give rise to high ash levels, which is a waste product. Excess in the diet may predispose animals to urinary problems, crystal and stone formation.

Sugar Beet Pulp

This is a by-product of the extraction of raw sugar. After the sugar is extracted the remaining pulp is used as a fibre and energy source. However generally the perception of beet pulp is just that it is a filler.

Hydrolised Feather Meal

This is a cheap ingredient made from dried and processed feathers. Feather meal is a very high protein substance, but one which is not easily assimilated by the body. It can be used in pet food to boost the protein, which would not be required if the food had a reasonable amount of meat content. Feather meal is never declared on labelling because who would buy feather meal for their pets? It is normally declared within “meat and animal derivatives” or another similar non-specific category.


Many pet foods use some form of colouring to make the product look more attractive, but to whose eyes you might ask? Dogs do not see colours as we do.

Some colours are synthetic, but even those termed “natural” like “Beetroot Red” may be natural to humans, but one has to question whether beetroot is really a natural product to dogs?

Sodium Nitrite is both a preservative and a colouring agent. It makes meat turn red hence it is used to enhance the colour of ham amongst other things. It is often found in red coloured pet food.