About Us

How we started



Founded in 1976, Naturediet are the original natural wet food manufacturer.


Created by Robin Orrow, a specialist in agriculture, who was dissatisfied with the lack of good quality natural dog food and underwhelmed with what was available to buy. Robin believed that dogs should be fed real food and not processed, additive laden commercial pet food which was made using animal derivatives (the bits us humans wouldn’t dream of eating).


Robin chose to prepare his dogs meals himself using freshly prepared meat and real food ingredients. After seeing the difference it made to the health and wellbeing of his beloved dogs he made it his mission to produce this diet for dogs across the country. Having undertook extensive research on nutrition and cooking methods, Robin successfully produced a completely natural food from a small unit near his home.


Today we produce thousands of healthy, natural meals for dogs from our factory in Norfolk. We source all our ingredients from British suppliers and wherever possible use local Norfolk farmers to provide us with the meat and vegetables that go into our foods. We’re proud to still be a family run business and stand true to the same nutritional principles Robin established when he started Naturediet.


Our foods are completely free from preservatives, additives, artificial ingredients, colourings, flavourings, cereals and fillers. Made using human grade meat, healthy veg, easily digested carbohydrates and natural botanicals we’re satisfied your dog will be getting the very best, natural diet available.