About Us

How Naturediet Started


Naturediet was founded in 1976 by Robin Orrow. He wanted to feed his dogs a good quality natural dog food, but there was no such feed available. Robin utilised his knowledge from an agricultural background after studying at Merrist Wood College, where he completed a National Diploma in Agriculture.


Robin undertook extensive research on ingredients and cooking methods and successfully produced a completely natural food from a small unit near his home. The small unit developed into his first factory.


In 2003, expansion was needed to fulfil demand, which resulted in moving to a purpose built factory in Norfolk where the family run company continued to grow. After 10 years, Naturediet also outgrew this factory. In 2013 Naturediet moved again to a much larger site in Norfolk and installed a state-of-the-art bespoke production line.


This is where we remain and continue to produce a complete, natural dog food.


Robin has now taken a back seat in the running of the business and leaves his wife Carol in charge as CEO and his nephew as Managing Director. However, he does still act as a nutritional and product development consultant.