Purely has been awarded vet-recommended status because it has been through a clinical trial looking at the palatability, nutrition and science behind the food. We assessed how the dogs progressed throughout the trial and how they adapted to the diet. Purely flew through the process, and the feedback from owners was fantastic.

No, not every dog food is automatically recommended by vets. To receive this kind of recognition, a food needs to undergo testing in the form of a clinical trial under the supervision of a veterinary surgeon.

There is a lot of conflicting information about dog food, so it can be difficult for owners to know what to believe. Seeing that a food has been assessed by a vet provides reassurance that it has been through a proper trial and evaluated by a qualified professional.

Purely is very suitable for dogs with dietary intolerances and sensitivities because the ingredients are kept simple. When you are trying to manage a sensitivity, limiting the number of ingredients your dog eats can make things much easier. Purely’s 92% meat or fish recipes fit well with that approach.

Purely’s high meat or fish content makes it really tasty, so it can be beneficial for fussy dogs and may help encourage their appetite.

It is important to consider everything else your dog is eating, though. If they are eating dog food alongside lots of human food, they may simply prefer the taste of the human food. If they only eat dog food and are regularly refusing meals, look for other signs such as bad breath, bloating, abdominal discomfort or changes to their stools.

Yes. Purely is a complete food, which means it provides the nutrients your dog needs to stay healthy. That includes macronutrients such as protein and fat, as well as micronutrients such as essential vitamins and minerals.

Yes. Purely is a complete diet, so your dog can be fed Purely on its own. You can also mix it with a good-quality kibble if you prefer. The flexibility is in your hands.

I wouldn’t recommend feeding Purely to a puppy. Naturediet has food developed specifically for puppies, which they can eat until they are ready to transition onto adult food. The right age to make that transition will depend on your dog’s breed and size.