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Every dog owner wants to know that what ends up in their dog's bowl is good for their pet. We know how hard finding the paw-fect mealtime thats as nutritious as it is tail-waggingly delicious is one of the hardest things for dog owners To help make sense of it all, we sat down with Dr Judi Maxwell, an independent veterinary surgeon who recently led clinical trials evaluating our Purely wet food range. Here are some clear signs that your dog’s food is meeting their nutritional needs, plus Dr Judi’s simple rule for checking dog food labels. 1. An Eager, Consistent Appetite A healthy dog should look forward to mealtimes. While fussy eating can sometimes be down to table scraps or behavioural habits, regularly refusing meals or leaving bowls half-full can indicate digestive discomfort or your dog simply hates that taste! Foods rich in high-quality meat or fish (such as Purely’s 92% meat content) naturally appeal to a dog’s appetite without relying on artificial flavorings or hidden additives. 2. Comfortable Digestion & Firm Stools Your dog’s digestion tells you almost everything you need to know about their food. A diet that agrees with their system results in smooth digestion free from excess gas, uncomfortable bloating, or frequent stomach noises. Stools should be firm, easy to pick up, and consistent. 3. A Glossy Coat and Clear Skin When a dog efficiently absorbs essential nutrients, fatty acids, and proteins, it reflects directly in their coat and skin condition. Dry, flaky skin, excessive itching, or a dull coat can be signs that their diet isn't delivering optimal nutrition or that they have a sensitivity - we only want glossy coats and comfortable skin here! 4. Steady, Vibrant Energy Levels Dogs getting the right balance of nutrition display steady energy throughout the day. Gentle cooking methods, like steam cooking, help lock in natural nutrients and improve overall digestibility, ensuring those nutrients pass into the body where they can support muscle maintenance and everyday activity. Dr Judi’s "Grandmother Rule" for Label Checking When choosing a food or assessing your dog's current diet, Dr Judi recommends turning the pack over and checking the ingredients list. "I follow the principle that if my grandmother wouldn’t know what an ingredient was, then it shouldn’t be there. You should also check that the food contains the vitamins and minerals needed to make it a complete diet." Why Naturediet Passes the Test Naturediet recipes are built around the same core philosophy: pure, simple nutrition that supports long-term health and gentle digestion. Purely: Specially formulated for a more simple and natural way to feed your dog. Containing just meat or fish and essential vitamins and minerals, it’s ideal for keeping meal times as simple as possible. Feel Good: Our classic range of complete wet meals, including the Feel Good Grain Free range, offering a balanced combination of high-quality meat or fish, gentle carbs, and essential nutrients to keep healthy dogs feeling their best every day. The Feel Good range has products to support every stage of a dog’s life. Gently Steam-Cooked: All of our meals are gently steam-cooked to lock in nutrients and keep digestion as gentle and easy as possible. High Quality with No Nasties: Made right here in Norfolk to strict human food safety standards, with clearly declared ingredient percentages and zero artificial fillers or nasties Natural, Simple Recipes: All our recipes get the nutrients they need from 100% natural ingredients that appeal to a dogs apetite whilst being simple enough to keep tummies happy and tails wagging all year round Have Questions About Your Dog’s Diet? If you're unsure whether your dog's current meal plan is working or want advice on managing a sensitive tummy, our in-house nutrition team is here to help. Reach out to our nutrition team or check out our wet dog food range today to find the perfect recipe for your dog!  

Autumn brings muddier walks, earlier evenings and a little more time spent indoors. Some dogs are happy to head out in any weather, while others would rather get home to their favourite blanket. A few thoughtful changes can help you keep your dog comfortable and occupied as the days get cooler. Here are some simple ways to make autumn work for them. Keep walks suited to your dog Keep up regular exercise, with walks that suit your dog’s age, health and comfort. On particularly cold or wet days, shorter, more frequent outings may be more manageable than one long walk. Some dogs, especially those with short or thin coats, may benefit from a well-fitting coat. Older dogs can feel the cold more too, so pay attention to how comfortable your dog seems rather than assuming every dog needs an extra layer. With darkness arriving earlier, reflective accessories and a torch can help you and your dog stay visible. After a wet walk, gently towel them dry and check their paws. Make room for indoor fun Rainy afternoons are a good opportunity to spend a little time playing or practising familiar training together. Food puzzles and feeding toys can also give your dog something interesting to do indoors. Try spreading some of their usual Naturediet wet food onto a dog-safe lick mat. This can help slow mealtimes down and provide enrichment, giving them a different way to enjoy a familiar favourite. Use food from their normal daily allowance rather than adding an extra meal. Supervise your dog while they use the mat, remove it if they start chewing it, and wash it thoroughly afterwards. Indoor activities can complement walks when the weather limits your time outside. Keep an eye on portions Cooler weather does not automatically mean your dog needs a bigger dinner. If they are spending less time being active, their food requirements may change. Use the feeding guide for their recipe as a starting point, and keep track of their weight and body condition. You should be able to feel their ribs easily and see a waist when looking down from above. Remember to count treats and food used in enrichment activities towards their daily intake. If you are unsure about portions or notice an unexplained change in weight, ask your vet for advice. Try a different way to serve dinner Naturediet wet food can be mashed, sliced or spread, so you can serve it in a way your dog enjoys. For something different as the weather cools, you could even try warming our recipes, but just make sure you remove the food from the packaging first! Keep fresh drinking water available, and follow the storage instructions for any food left in the pack. Give older dogs a comfortable place to rest A warm, dry bed away from draughts gives your dog somewhere comfortable to settle after a walk. Older dogs may appreciate extra bedding, particularly if they feel the cold. If your dog seems stiff, is reluctant to move or has difficulty getting comfortable, speak to your vet. These changes deserve attention rather than being put down to age or the weather. Food choices should reflect your dog’s individual needs too. Our complete and balanced Feel Good Senior Light recipe offers a lower-fat, lower-calorie option within our range for older or less active dogs. Its soft texture can be mashed to suit their preference. If your dog struggles to chew or seems uncomfortable when eating, arrange a vet check. Explore Feel Good Senior Light Keep familiar favourites on the menu There is no need to change a food that suits your dog simply because autumn has arrived. Regular meals, suitable exercise and somewhere cosy to rest are a good place to start. Our Feel Good range includes complete and balanced recipes made with natural ingredients and gently steam-cooked, with options for different life stages. Explore the Feel Good range If your dog’s appetite or eating habits change, contact your vet rather than assuming the season is responsible. This guide offers general care tips. Your vet can advise on your dog’s individual health and dietary needs.

Some dogs may experience occasional digestive upset, while others have recurring symptoms that affect their comfort and wellbeing. Understanding the possible causes and choosing an appropriate diet can help support your dog’s digestive health.

We recently caught up with Dr Judi Maxwell to discuss what independent vet approval really means and what owners should look for when choosing their dog’s food.

Our Feel Good range includes complete and balanced Puppy, Adult and Senior recipes, making it easier to choose appropriate food while staying with a familiar range.

We've put together a few reasons why our Purely range of food is a brilliant choice for your dog.

To help keep your dog safe this summer, here are some ways you can manage their routines to make sure they stay happy and healthy.

We understand that having any new dog can be daunting, so we have put together our ‘10 Top Tips’ for looking after your new rescue dog.

We are celebrating National Gardening Week (27th April – 3rd May) by talking about some of the fruit and vegetables that are also edible for dogs that you can grow in your garden to enjoy along with your pet!