British made wet pet food

Private Label Wet Pet Food
Services At Naturediet

Our private-label wet food solutions are designed to provide your pet food brand with premium natural recipes that care for the nutritional needs of dogs with the peace of mind of being planet-friendly.

Freshly Prepared & Complete Nutrition
We only use freshly prepared meats and fish in our wet food recipes, which are wholesome, delicious & nutritionally complete to keep pets in tip-top condition.

Our ethos is to use 100% natural locally sourced ingredients with no artificial colours, flavours or preservatives. We gently steam cook our wet foods to retain natural goodness and flavour.

Product Development
Our team of product developers have a wealth of experience and will work with you to create a bespoke range of wet dog foods that work for your brand and customer base.

With our many years of experience and expertise in private label brands, we are confident that our product quality and customer service are second to none.

Retailer Ready
We embrace the development process and take an extremely flexible approach. After all, it’s not just any brand that we are working with, it’s YOUR brand!

Transparency & Sustainability
Naturediet were the first pet food manufacturer in the U.K. to use fully recyclable, FSC™ certified packaging, using low carbon materials from responsibly managed forests and renewable sources. This can support your CSR commitments.

Our state of the art factory in Ickburgh, Norfolk, remains the only UK manufacturer with the capability to produce wet pet food in Tetra Pak® cartons.

Factory photo with Feel Good Lamb going round

Our friendly team will work with you to develop a solution to fit your business needs and objectives.

We will help you create a bespoke range of nutritionally complete dog foods using a broad range of low food mile ingredients, to support your business in meeting consumer demand for sustainability-made and packaged pet foods.

Reduce your brand’s carbon emissions
Serving up wet food from a carton can help consumers reduce their carbon footprint by 81%! Over the lifetime of the package, carbon emissions from Tetra Recart® cartons are 81% lower than those of cans.

Low food miles
When making your pet food, we will keep our food miles low by making your meals in Norfolk, with British-sourced produce wherever possible. Plus, our carton packages are efficient to transport because of their rectangular shape and lighter weight. You can get 10–20% more units per truck compared with cans…and you can also get more in your cupboard too!

Preventing a plastic pandemic
It is estimated that over 8.8 billion pet food pouches end up in UK landfill every year, with this in mind we choose recyclable packaging, designed to reduce landfill waste and further contribute to a global plastic pandemic.

The packs that grow back!
Tetra Pak cartons are FSC™ certified, a guarantee that the paperboard used in our cartons comes from responsibly managed forests and renewable resources.

Less waste, all the taste
As well as being sustainable and recyclable, carton packaging protects the food inside, keeping it fresher for longer without the need for preservatives. Oxidation is reduced and shelf life can be up to 24 months.

To find out more about how Tetra Pak is making the pet food industry more sustainable visit: