What ingredients go into Naturediet?

Looking down the dog food aisle, whether metaphorically speaking online, or in a physical shop, there is a plethora of choice.  Some brands specialise in creating a food that would sit perfectly on our dining room table, whilst others prefer a simpler, more minimalist approach to the food that we feed our dogs.

Naturediet believe that your canine companion deserves the best and with over 40 years’ experience, our limited ingredient, complete and balanced recipes offer dogs the perfect dinner time dishes. Our approach has always been to ensure that there is nothing in a recipe that your dog does not need – nothing fancy, nothing clever, just simple honest food designed for your dog. So, what do we include, and why?

British sourced ingredients. British made dog food.
Our 100% natural dog food requires the best ingredients, all of which are sourced from within the UK and as close as possible to our Norfolk factory. We leave out chemicals, artificial preservatives, colourants and flavourings in favour of high-quality pure meat or fish and veggies.  There are no fillers or bulking agents either – just top-notch canine nosh.


All meat used in Naturediet recipes are from Red Tractor certified and DEFRA approved farms.  The salmon and white ocean fish that we use in our dog food comes from Global GAP and RSPCA assured farms.

Chicken – naturally high in protein and low in fat. A highly palatable, easily digestible meat, it is ideal for dogs that require a low purine diet.

Turkey – a lean meat, lower in calories and fat than chicken, but high in zinc, selenium and B vitamins. It is an excellent source of protein, easily digestible and highly palatable.

Lamb – a delicious high-quality protein that is full of vitamins and minerals.

Salmon – full of omega 3 and 6 fatty acids for a healthy heart and skin.  Salmon is a great protein source, supporting your dog’s immune system.

White Fish – including cod, whiting, haddock, pollock, hake and halibut.  All full of natural oils that promote a healthy skin and coat.

Naturediet veggies come from farms as local as possible to our Norfolk Factory.

Carrots – low in calories and high in fibre that helps to aid digestion. They are also a great source of Vitamin A which helps to maintain healthy vision for dogs.

Potatoes – a carbohydrate, so great for energy.  They are full of Vitamin B6, Vitamin C, Potassium, Magnesium and Manganese.

Parsnips – a source of Vitamin B6, C, E and K, as well as Magnesium and dietary fibre. They are good for a dog’s metabolism and support a healthy nervous system.


Vitamins and minerals
Essential vitamins and minerals are added to every Naturediet meal to ensure your dog has a complete and balanced meal. These are nutrients that the body needs to work properly and stay healthy and may include:

Vitamin A – essential for healthy skin and eyes.

Vitamin D – promotes healthy bones, teeth and development.

Selenium – helps to boost your dog’s immune system.

Iron – strengthens the immune system and boosts energy.

Copper – needed for big strong bones.

Manganese – for strong, healthy bones.

Zinc – for healthy skin and overall health.

Rice – in our Feel Good range, and dry dog food.  This is a great source of carbohydrates for energy, vitamins, minerals and natural fibre.

Dried Egg – added to our Puppy foods to give extra protein enabling your puppy to grown big and strong.

Seaweed – packed full of up to 12 vitamins, 60 minerals and 18 amino acids.

Natural Ground Bone – giving additional calcium for strong teeth and bones.

Limited ingredient recipes are part of what makes Naturediet different from other brands.  Less ingredients means that the food is great for dogs that have sensitivities or allergies. A high, natural meat content, veggies and the extras all contribute to meal that is full of nutrition and a great, balanced diet for your dog.